Free Page Authority Checker —
Analyze PA for Any URL
Check Page Authority (PA), Domain Authority (DA), links to page, trust flow, and spam risk for any URL. Benchmark individual pages and identify exactly where to build links.
What is Page Authority?
Page Authority (PA) is a search engine ranking score developed by Moz that predicts how likely a specific page — not an entire domain — is to rank in search results. Unlike Domain Authority (DA), which evaluates the overall strength of a root domain, PA focuses entirely on a single URL and the backlink signals pointing to it.
PA is scored on a logarithmic 0-100 scale, meaning it becomes progressively harder to increase as scores rise. A page moving from PA 20 to PA 30 is substantially easier than moving from PA 60 to PA 70. This logarithmic nature means targeted link building on specific high-priority pages — rather than generic domain-level link acquisition — is often more efficient for improving rankings.
PA is calculated primarily from the number and quality of links pointing to the specific page URL, with additional weight given to the overall domain context. Key factors that influence PA include:
- Number of unique referring domains linking directly to the page
- Domain Authority of those linking sites
- Relevance of linking content to the target page's topic
- Anchor text distribution across inbound links
- Internal link equity passed from other high-PA pages on the same domain
For competitive SEO campaigns — particularly in niches like iGaming, Crypto, or Finance — tracking and improving PA at the individual page level gives a significant strategic edge over competitors who focus solely on domain-wide metrics. Use a link building marketplace to direct targeted backlinks to your most important URLs and close PA gaps against ranking competitors.
How Page Authority Checker fits into a working SEO process
Page Authority (PA) operates like Domain Authority but scores individual URLs, which is what actually ranks. When you're evaluating a link opportunity, the PA of the specific guest post or niche edit page matters more than the homepage score of the whole domain.
When SEO teams reach for this tool
- Comparing PA across several target pages on the same domain
- Identifying the highest-PA page on your own site to prioritise internal linking into it
- Auditing whether a placement lives on a PA-decent page or buried in the archives
- Building topical clusters by PA-ranking your content within a silo
Turning results into ranking gains
Low-PA placements on high-DA sites are still worth pursuing if the page has a strong internal link footprint. The inverse is also true: a DA 70 site with PA 10 on your specific placement won't move your rankings meaningfully.
Page Authority — your questions answered
Page Authority (PA) is a metric developed by Moz that predicts how likely a specific page is to rank in search engine results. Scored on a 0-100 logarithmic scale, PA is calculated based on the number and quality of backlinks pointing to that specific URL, as opposed to Domain Authority which scores the entire domain.
Domain Authority (DA) measures the overall ranking strength of an entire domain, while Page Authority (PA) measures the ranking strength of a single URL. A high-DA domain can have individual pages with low PA if those pages have few inbound links. Conversely, a single well-linked page can have higher PA than its domain's DA.
PA increases primarily by acquiring more high-quality backlinks pointing directly to the target URL. Internal links from other high-PA pages on the same domain also contribute. Creating genuinely linkable content — research, tools, guides, and data — is the most sustainable way to earn the inbound links that raise PA over time.
PA is a third-party proxy metric, not a direct Google ranking factor. However, it correlates strongly with the signals Google does use — link quantity, link quality, and topical authority of linking domains. Pages with higher PA tend to rank better because they have stronger link profiles, not because Google reads the PA score.
Increase Page Authority
with Targeted Link Building
Direct backlinks to your most important URLs and close the PA gap against top-ranking competitors.