About SEO Spring Training 2026
SEO Spring Training is Bruce Clay Inc.'s flagship annual training event, bringing together SEO professionals, in-house marketers and agency teams for five intensive days of workshops in the sun-soaked setting of the Crowne Plaza Phoenix – Chandler Golf Resort in Arizona.
Now in its 2026 edition, the event is built around practical, immediately applicable training sessions: not keynotes for keynote's sake. Attendees work directly with Bruce Clay and his team of veteran SEO practitioners across structured workshops covering technical site audits, crawlability and indexation, link building strategy, content optimization, local SEO, and the evolving impact of AI on organic search.
Unlike conference-style events, SEO Spring Training keeps group sizes small and interaction high. Every session is designed so participants leave with a clear action plan for their own sites and campaigns. The format attracts a mix of seasoned professionals looking to sharpen their skills and marketers making their first serious investment in organic growth.
For competitive niches like finance, legal and e-commerce, the link building sessions are particularly valuable: Bruce Clay's methodology for earning and acquiring high-authority placements aligns closely with the publisher-network approach Orbink uses to help brands build lasting organic visibility. Orbink is attending the 2026 edition to connect with SEO teams ready to scale their backlink strategy.